Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Primare PRE35 Preamplifier - Dreamedia AV
Vendor: Primare

Primare PRE35 Preamplifier

Scandinavian design audio with high-res sound

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Primare PRE35 Preamplifier

Unveiling Scandinavian Excellence: The Primare PRE35 Preamplifier

In the realm of high-fidelity audio, the confluence of design and performance is epitomized by the Primare PRE35 Preamplifier. Renowned for its Scandinavian design ethos, the PRE35 is not merely an electronic device but a piece of art, gracing any living space with its simple, elegant aesthetics. Dreamedia is proud to introduce this masterpiece that promises to elevate your home audio experience to unparalleled heights.

A Symphony of Connectivity

The PRE35 is a testament to the power of connectivity in today's digital age. With an array of options that cater to both analog and digital enthusiasts, this preamplifier is a veritable hub for all your audio sources.

  • Analog Inputs: Revel in the warmth of your vinyl or the detail of your CD player through five high-quality inputs, including two balanced XLR pairs for noise-free transmission.
  • Digital Inputs: A suite of nine inputs, including TosLink, S/PDIF, USB, and Ethernet, ensures that whether you're streaming high-resolution audio or connecting traditional sources, the PRE35 handles it all with ease.
  • Wireless Streaming: With built-in Wi-Fi, Bluetooth 4.1, Chromecast, and AirPlay, your music is always at your fingertips. Spotify Connect further enhances your streaming experience, granting you access to a world of music.

Power and Precision

At the heart of the PRE35 lies a custom-wound R-core transformer, which, combined with a sophisticated power supply design, ensures a steady and pure energy source for your audio. The nuanced volume control allows for precise adjustments, ensuring that you can fine-tune your listening experience to your exact preference.

Digital Audio Conversion Redefined

The PRE35 isn't just about connectivity; it's about delivering the purest sound. The onboard AKM DAC chip AK4497EQ is a marvel, supporting PCM up to 768kHz and DSD up to 22.4MHz. This means whether you're a fan of high-resolution audio files or streaming services, this preamplifier will reveal the subtleties in your music that you've never heard before.

The Pinnacle of Circuit Design

The fully balanced signal path from input to output guarantees that the audio signal remains pristine and uncolored. The four-layer circuit boards and surface-mount components minimize noise and interference, ensuring that the music reaches you as the artist intended.

Intuitive Display and Control

The PRE35's front panel is a study in minimalism, featuring two large multifunction knobs and a crisp OLED display. The included remote control provides easy access to all functions, and with the Prisma app, you have the power to control multi-room and multi-zone playback right from your smartphone.

Future-Proof Your Audio Experience

Understanding that technology evolves, Primare has ingeniously designed the PRE35 with modularity in mind. The option to upgrade with Prisma and DAC modules means that your preamplifier will continue to be at the cutting edge of audio technology.

Unmatched Construction Quality

The pressed-steel casework is not just about looks; it's about protecting the advanced electronics inside from vibrations and interference, ensuring that nothing stands between you and your music.

Features at a Glance

  • Award-Winning Design: Recipient of the HiFi+ Innovation Award 2021.
  • Versatile Connectivity: From twin XLR to multiple digital inputs, Wi-Fi, Bluetooth, and more.
  • High-Resolution DAC: Supports up to 768kHz/32-bit PCM and DSD256.
  • Amplification Technology: UFPD 2 analogue Class D for a powerful and dynamic audio delivery.
  • Streaming Capabilities: Prisma platform integration for seamless wireless streaming.
  • Customizable Settings: Tailor standby behavior, volume limits, and more to your preferences.

The Dreamedia Advantage

When you choose to bring the Primare PRE35 into your home, you're not just purchasing a preamplifier; you're investing in a tailored listening experience. Dreamedia is available to design your home theater system with the PRE35 as its cornerstone, ensuring that every note, every nuance, is delivered with precision.

Engage Your Senses

Imagine sitting back in your favorite chair, the lights dimmed, with the soft glow of the PRE35's display providing a subtle ambiance. As you press play, the room fills with a sound so pure, so clear, that for a moment, you're transported to the recording studio, standing amidst the musicians. This isn't just listening; it's an experience, a journey made possible by the unparalleled performance of the Primare PRE35.

Embrace the Future of Sound

In the ever-evolving landscape of home audio, the PRE35 stands as a beacon of innovation and quality. Its modular design, coupled with its award-winning pedigree, makes it a smart investment for those who seek nothing but the best in their audio journey.

Why Choose the Primare PRE35?

  • Sleek Design: Its Scandinavian aesthetics will complement any home interior.
  • Exceptional Audio Fidelity: From its high-resolution DAC to its balanced preamplification circuitry, the PRE35 delivers audio that's as true to the original recording as possible.
  • Ease of Use: With the Prisma app, control over your audio system is intuitive and comprehensive.
  • Roon Ready: Integrates seamlessly with Roon software for an unmatched music browsing experience.

In Summary

The Primare PRE35 Preamplifier is more than a component; it's the heart of your home audio system, designed to deliver the ultimate in sound quality and user experience. With its combination of timeless design, cutting-edge technology, and user-friendly functionality, it stands ready to redefine what you expect from audio performance. And remember, Dreamedia is here to help you design the perfect home theater system, with the PRE35 as the centerpiece that brings your music to life.

Our Review

I. Introduction

The Primare PRE35 Preamplifier is a sophisticated audio component that embodies ergonomic excellence and Scandinavian design. With a rich set of features and impressive specifications, it aims to deliver high-end audio performance while offering modern connectivity options for seamless integration into a variety of home entertainment setups. In this review, we'll delve into the design, audio performance, functionality, and overall user experience of the Primare PRE35 Preamplifier to help you make an informed decision.

Key specifications and features

The PRE35 boasts an array of inputs including Twin XLR inputs, three pairs of RCA inputs, four Toslink optical digital inputs, two coaxial digital inputs, and a USB input. Its DAC is powered by the AK4497, supporting up to 768kHz/32-bit PCM and DSD256 resolution. The preamplifier also features Wi-Fi, Bluetooth, AirPlay, Spotify Connect, and Chromecast connectivity. Additionally, it incorporates UFPD 2 analogue Class D amplification technology, a clean and crisp white-on-black OLED display, and the Prisma platform for integrated wireless streaming functionality.

Brief background on Primare

Primare, known for its commitment to ergonomic design and audio performance, has been a prominent player in the high-fidelity audio industry. With a focus on Scandinavian minimalism and precision engineering, Primare has garnered a reputation for delivering top-tier audio products that blend seamlessly into modern living spaces.

II. Design and Build Quality

Scandinavian design and ergonomic excellence

The Primare PRE35 Preamplifier exudes Scandinavian design principles, characterized by clean lines, uncluttered aesthetics, and a focus on functional elegance. The carefully considered layout of the front panel and the intuitive user interface contribute to the preamp's ergonomic excellence, making it a visually appealing and user-friendly addition to any home entertainment setup.

Pressed-steel casework and overall construction

Constructed with well-finished pressed-steel casework, the PRE35 exudes a sense of solidity and durability. The attention to detail in the construction is evident, showcasing Primare's commitment to high-quality materials and meticulous craftsmanship. This not only enhances the preamp's visual appeal but also ensures its longevity in a demanding audio environment.

Display and user interface

The clean and crisp white-on-black OLED display provides clear visibility and adds a touch of modern sophistication to the preamplifier. The user interface is thoughtfully designed, offering intuitive navigation and control over the device's various functions. Whether adjusting settings or browsing input options, the user experience is enhanced by the clarity and responsiveness of the display and interface.

III. Connectivity and Compatibility

Inputs and outputs

The PRE35 Preamplifier boasts an extensive array of inputs, catering to a wide range of audio sources. From traditional analog inputs to versatile digital options, the preamp offers flexibility and compatibility with various audio components. The inclusion of Twin XLR inputs, multiple RCA inputs, optical and coaxial digital inputs, and a USB input ensures that users can seamlessly connect their preferred audio sources without compromise.

The outputs include fixed and variable analog outputs, a coaxial digital output, and IR in/outs, providing users with the necessary connectivity to integrate the preamp into their audio systems effectively.

Wireless streaming functionality and app control

With Wi-Fi, Bluetooth, AirPlay, Spotify Connect, and Chromecast connectivity, the PRE35 offers versatile wireless streaming capabilities, allowing users to enjoy their favorite music from various sources with ease. The app control for multi-room/multi-zone playback enhances the user experience, providing convenient access to the preamp's functionality from a mobile device.

Upgradability and compatibility with other systems

The optional upgrade with Prisma and DAC modules offers users the flexibility to tailor the preamplifier to their specific preferences and requirements. The compatibility with the Pass Labs amplifier further expands the possibilities for creating a high-performance audio system tailored to individual needs.

IV. Audio Performance

AK4497 DAC and high-resolution support

The inclusion of the AK4497 DAC, supporting up to 768kHz/32-bit PCM and DSD256 resolution, underscores the PRE35's commitment to high-fidelity audio reproduction. The ability to handle high-resolution audio formats with precision and clarity sets the stage for an immersive listening experience that captures the nuances of the original recordings.

UFPD 2 analogue Class D amplification technology

The UFPD 2 analogue Class D amplification technology employed in the PRE35 preamplifier is designed to deliver powerful and pristine audio output. This advanced amplification technology aims to minimize distortion while maximizing efficiency, resulting in a compelling sonic performance that is both dynamic and refined.

Balanced analog preamplification circuitry

The incorporation of fully balanced analog preamplification circuitry further enhances the control and fidelity of the audio signal, ensuring that the audio output maintains exceptional clarity and accuracy. This meticulous attention to detail in the signal path contributes to the preamp's ability to faithfully reproduce the artist's original intent.

Sound signature and sonic characteristics

The PRE35's sonic signature is characterized by its ability to provide burnished timbres and precise imaging, creating a captivating listening experience. The preamplifier's capability to convey the subtleties and textures of the music is a testament to its audio performance, offering an engaging and immersive sonic presentation.

V. Additional Features and Functionality

Prisma platform and Roon functionality

The integration of the Prisma platform not only enables integrated wireless streaming functionality but also provides access to a broad spectrum of network music player features. The inclusion of Roon functionality further enhances the preamp's versatility, offering users a seamless and intuitive way to explore and enjoy their music collection.

Bridged mode operation and sense switch

The bridged mode operation, allowing for an 800W output, showcases the preamp's capability to deliver robust and commanding audio performance when necessary. The sense switch for standby mode and auto-wake functionality adds a layer of convenience, ensuring that the preamp is ready to deliver exceptional audio at a moment's notice.

Awards and recognition

The Primare PRE35 Preamplifier has received accolades within the industry, including the HiFi+ Innovation Award in 2021. This recognition underscores the preamp's rich functionality, flexibility, and its ability to captivate audiophiles and critics alike.

VI. Pros and Cons Analysis


The PRE35 Preamplifier offers a multitude of advantages that contribute to its appeal:

  1. Versatile connectivity and modular design, allowing users to seamlessly integrate a wide range of audio sources and tailor the preamp to their preferences.
  2. The inclusion of high-resolution AK4497 DAC and UFPD 2 analogue Class D amplification technology ensures exceptional audio performance.
  3. The sleek Scandinavian design and well-finished pressed-steel casework enhance the preamp's visual appeal and durability.
  4. The incorporation of the Prisma platform, Roon functionality, and app control for multi-room/multi-zone playback elevates the preamp's functionality and user experience.
  5. The recognition and accolades received by the PRE35 underscore its appeal and performance within the industry.


Despite its strengths, the PRE35 Preamplifier is not without its limitations:

  1. The lack of tone controls may limit the ability to tailor the sound for older recordings or specific preferences.
  2. Some users may experience initial discomfort with the sonic signature, which may require an adaptation or burn-in period to fully appreciate.
  3. The availability of optional digital modules for upgrade, as well as information on the installation process, may present challenges for users seeking to customize their preamp.

VII. Final Thoughts

The Primare PRE35 Preamplifier is a compelling audio component that excels in delivering high-fidelity audio performance while offering versatile connectivity options and a sleek Scandinavian design. Its robust feature set, including the Prisma platform, high-resolution DAC, and UFPD 2 amplification technology, positions it as a formidable contender in the realm of premium preamplifiers.

Overall assessment of the Primare PRE35 Preamplifier

The PRE35's blend of Scandinavian design, high-end audio performance, and modern connectivity options makes it a standout choice for audiophiles and enthusiasts seeking a preamp that seamlessly integrates into their contemporary lifestyle while delivering an uncompromising sonic experience.

Who should consider this preamplifier?

Audio enthusiasts who value a combination of sophisticated design, high-resolution audio performance, and versatile connectivity options will find the Primare PRE35 Preamplifier to be an enticing addition to their audio setup.

Comparison with competing products

When compared to competing products, the PRE35's comprehensive feature set, modular design, and recognition within the industry position it as a compelling option for users seeking a preamplifier that offers both versatility and uncompromising audio performance.

Verdict on its value and performance in the market

The PRE35 Preamplifier's rich functionality, sleek design, and exceptional audio performance render it a valuable asset within the market, catering to the discerning needs of audiophiles and enthusiasts looking for a preamp that delivers on both form and function. With its blend of Scandinavian minimalism, cutting-edge technology, and robust construction, the PRE35 stands as a testament to Primare's commitment to elevating the audio experience.

In conclusion, the Primare PRE35 Preamplifier represents a harmonious fusion of design, technology, and audio performance, making it a noteworthy contender in the realm of high-fidelity audio components.



  • Country of Manufacture: Designed in Sweden, manufactured in China
  • Weight: 11.3 Kg
  • Dimensions: 430 x 106 x 420 mm (WHD)
  • Finishes: black or titanium
  • Design Ethos: Scandinavian design with simple, elegant aesthetics and user-friendly functionality
  • Modular Design: Yes
  • Awards: HiFi+ Innovation Award 2021


  • Analog Inputs: 5 (two pair balanced XLR, three pair RCA)
  • Digital Inputs: 9 (four TosLink, two S/PDIF on RCA, one USB-A, one USB-B, one LAN/Ethernet)
  • Balanced Outputs: 2 XLR
  • Unbalanced Outputs: 2 RCA (including one line pass-through)
  • Digital Output: 1 S/PDIF on RCA
  • LAN Output: Yes
  • Wi-Fi: Yes
  • Bluetooth: 4.1 with basic SBC codec
  • Chromecast built-in: Yes
  • Spotify Connect: Yes
  • AirPlay: Yes
  • Ethernet: Yes
  • WiSA Connectivity: Yes

Control and Integration

  • Trigger Connections: Yes
  • RS-232: Yes
  • IR Input/Output: 3.5 mm
  • 12V Trigger Output: 3.5 mm
  • C25 Remote IR System Control: Yes
  • Prisma App Control: Yes

Power Supply

  • Transformer Type: Custom-wound R-core transformer
  • Power Supply Type: Linear with switch mode for standby

Volume Control

  • Channels: 2 × 4 channel balanced mode IC
  • Volume Increments: 1dB between 21 and 54, 0.5dB from 55 through 99


  • DAC Chip: AKM DAC chip AK4497EQ
  • PCM Support: Up to 768kHz
  • DSD Support: Up to 22.4MHz
  • Signal-to-Noise Ratio: 128dB (stereo)
  • THD+N: -116dB
  • MQA Processing: Yes (with DM36 module)

Circuit Design

  • Balanced Signal Path: Fully balanced from input to output
  • Circuit Boards: Four-layer with dedicated ground layer
  • Component Type: Surface-mount to reduce noise

Display and Controls

  • Front Panel: Spare with two large multifunction knobs and four buttons
  • Display: Small status information display
  • Remote Control: Included for front-panel functions


  • Update Method: Online via network connection

Customizable Settings

  • Categories: General, input, audio, streaming, network
  • Standby Behavior: Configurable
  • Volume at Startup: Configurable
  • Maximum Volume: Configurable
  • Input Gain: Configurable
  • Mute Settings: Configurable

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